BLOGS & EDUCATION
Total Addressable Market Building Blocks for the Mental Health and Wellness Market
Unlocking Market Potential Total addressable market (TAM) is a term that describes the maximum amount of revenue that a product or service can generate if it captures the entire market. It is a valuable metric for both new and existing businesses to evaluate the potential of their products or services and decide how much resources or funding they should allocate. Organizations must define their target market to calculate TAM and estimate the number of customers and the average revenue per customer per year. For example, suppose a company sells an electronic health record into the health and human services not-for-profit market. Sales leaders must fully understand how the market is divided, the levels of care, and the amount [...]
Understanding Sales for Entrepreneurs
The Key to Accelerating Organizational Growth Although you didn't plan on it, finding, connecting with, and signing contacts will be the main focus to grow your organization. Sales are the backbone of every business, irrespective of its size and type. In simple terms, sales are the process of exchanging goods or services for money. As an entrepreneur, sales should be one of your top priorities, and understanding the sales process is critical. It helps you to reach your target audience and grow your business. Understanding the Crucial Steps to Secure Customers The sales process is a business's steps to identify, connect with, and sign new customers. It includes finding individuals or organizations interested in your services, qualifying them, making presentations, [...]
How to streamline documentation and boost your clinical productivity
Especially in the Health and Human Services market, “productivity” can be a four-letter word. But this does not have to be the case with the right strategies and communication. All for-profit or not-for-profit organizations must cover costs and provide meaningful benefits to hire and retain staff. Clinical productivity implies the number of monthly billable hours a therapist completes, which can impact the organization's growth. Some providers may have trouble discussing and agreeing on clinical productivity, but it's a crucial conversation. It takes a specific amount of dollars to run an organization, with many insurance approvals, documents, and state licensing requirements for staff members that must be completed before you can get paid. When considering clinical productivity, many factors come into [...]
If You’re Confused About AI, You’re Not Alone
If you’ve been anywhere near the healthcare industry (or anywhere as of late), you’ve heard about the massive potential of artificial intelligence (AI). Although it’s been a source of fascination for scientists and innovators for decades, it’s finally entered the mainstream thanks to advancing technology and an explosion in digital health investment. As technology evolves at an increasing speed, you might feel overwhelmed trying to keep up with the conversation. Here we will cover some basic terms of AI that are key to holding your own. With this terminology, you will be on your way to understanding what AI is and how it works. To start, if you’ve ever read anything about AI, whether it be in a research paper [...]
2023 Advances in Mental Health Tech Platform Leaders Will Offer
The technology for mental health, substance use treatment, and the I/DD support market continues to expand. For me, it’s been hard to keep drinking from the technology firehose. There is so much to follow and stay up-to-date on! Maybe you don’t have enough time to review all the latest and greatest technology for our market. If that applies to you, I’ve provided a group of technologies that, in my opinion, could help provider organizations boost care quality in 2023 and beyond. First things first! It’s hard to discuss any technology without discussing the changes in federal legislation over the years. The central theme has been that patients need access to their information, and technology providers must seamlessly share data between [...]
How to Knock Every B2B Meeting Out of the Park!
Your most important meetings every day are with current and potential clients. This is your chance to connect and understand their needs, wants, and where they aim to go as individuals and as an organization. Leaders at all levels need to put the necessary effort into having productive conversations. Often staff will show up unprepared, late, and without an agenda. The worst thing they can do is not give themselves enough time to review the data they’ve received that will help them have a successful meeting. Almost every encounter with a current or potential client should start well before the meeting. I was fortunate enough to learn the core process from leaders years ago and have added to that process [...]